Rebranding of The Kentucky Center. Collaborated with outside agency to create tagline. Goal was to bring vibrancy and energy to The Kentucky Center institutional brand without losing connection with brand equity with the public. The logo redesign was needed to complete the rebranding successfully.

For the logo redesign, the goal was to take the existing Kentucky Center logo and update it to a more sophisticated and premium icon while keeping the building that research showed consumers connected with. Starting with the old logo and moving through sketches I came up with an icon that was more dynamic. I cleaned up and added the old logotype to gain any equity that remained with the older logo, also smoothing the transition to the new logo. I then applied the new color palette to the new logo.

Creative developed for product line that complimented the original Flatboat bourbon branding.

Hand lettered album and cd art digitally manipulated in different creative options for a band's debut album. Photos and logo provided by band, Judge Angus.  

Under my suggestion we brought the new branding to our garage to engage the visitor's experience with the Center from the beginning. I developed new graphics, and incorporated the logo, color palette, and new tagline into the garage design. Each floor has a main color which makes way finding easier for the patron. In addition to reinforcing the brand and adding to the experience, the garage branding also differentiated ourselves from other nearby parking facilities. 

Advertising materials for Jazz at Lincoln Center Orchestra with Wynton Marsalis at The Kentucky Center, 2016.

All photos provided courtesy of JCLO.

Tri-fold brochure promoting dance series at The Kentucky Center, 2016. 

Photography provided by each dance company. 

Logo and branding elements for a print shop specializing in art for kids. 

The Kentucky Center Annual Report reviewing 2013 through 2014. A brief overview of the year for the institution and it's programs. No previous annual report had been done, so we spent a great deal of time researching and gathering information to be included. I wanted to showcase the branding throughout because it had just been implemented. Final goal was to have a piece that would be able to be both a physical print piece and published digitally. This was printed on silk 100 lb. cover, with a matching text weight for the interior pages. 

Click here to view the entire report.

Created a logo that would be used, and could be manipulated for video, on the KET video story "A History of Kentucky in 25 Objects."

Outdoor Billboards promoting The Kentucky Center branding, 2014/2015.

Marketing materials for the COMPLEXIONS performance at The Kentucky Center, 2011.

All Photos are credited to Jae Man Joo and were provided by Complexions for use in advertising materials.

Just posters.