robbyn S mcclain



Director of Marketing and Creative

Liquor Barn and Party Mart | 04.2018 - present,

Manage and initiate marketing and creative objectives for a statewide retail chain. Develop 360 marketing campaigns focused on driving consumer traffic.

  • Develop quarterly, monthly, and weekly marketing strategies to drive sales, increase customer engagement and develop brand loyalty.

  • Direct and develop social media strategy, creative, content and advertising to meet goals of increasing engagement and followers.

  • Direct and create email communications, strategy, creative and copy.

  • Develop advertising creative and copy for radio, video, print and digital outlets.

  • Manage and update content for the retail website. Visitor engagement increased more than 50% over a six month period. 

  • Develop marketing initiatives for the buyers and stores. 

  • Manage and promote events to increase customer interaction with the brand.

  • Assisted in launching the retail app in May 2018.

  • Manage front and backend of e-commerce store in website and app for offers and promotions. 

Creative Lead

The Kentucky Center for the Performing Arts | April 2011 – March 2018

Develop, design, manage and oversee all visual communications for all departments and services of The Kentucky Center. Promoted from Graphic Designer in 2013.

  • Created and maintained all aspects of design from concept to deliverables for the institution, its programs, and events. 

  • Collaborated with marketing department to communicate strategic goals into actionable design solutions. 

  • Led promotion of brand equity and ensured premium design in the marketplace externally and internally. 

  • Oversaw and managed in-house Creative Services department. 

  • Liaise between departments to achieve organizational-wide goals. 

  • Developed, implemented and managed project management and file system for Creative Services department. 

  • Created and implemented institution-wide branding campaign, 2014. 

Art Director

Freelance | 09.2009 – present

Establish client relationships, budget and pitch projects from start to finish. Advertising, branding, web-design, and print design. Photography and photo-editing. Clients range from corporate to non-profit. 

  • Researching and crafting highly successful marketing campaigns for a wide variety of clients and industries.

  • Managing client and vendor relations and negotiations.

Marketing and Events Manager

Bourbons Bistro | January 2009 – April 2011

Designed and managed all in-house graphics for local restaurant. Developed and oversaw advertisements, menus and other materials from concept to the production. Developed and designed research materials for employees. Managed and maintained corporate website. Created and maintained social marketing sites. Created and managed e-mail campaigns. Developed and maintained relationship with printers. Oversaw, organized and participated in off-site events. Created and distributed press releases. Developed and maintained relationships with media, hotels, distilleries and other related connections. 


Bachelor of Arts in Graphic Design, 2010

Sullivan College of Design, Louisville, KY
Indiana University, Bloomington, IN
University of Cincinnati, Cincinnati, OH 


Adobe Creative Suite, Art Direction, Art History, Branding and Identity Development, Content Production, Copy Editing, Copy Writing, Creative Direction, Creative Marketing, Creative Writing, Digital Design, Digital Marketing, Environmental Design, Email Marketing, Fine Art Photography, Graphic Design, Ideation, Illustrator, Image Editing, InDesign, Infographics, Keynote, Logo Design, Mac OS, MacGuyvering, Marketing Strategy, Microsoft Office, Numbers, Package Design, Pages, Photography, Photoshop, PowerPoint, Premier Pro, Prezi, Print Design, Product Design, Project Management, Problem Solving, Social, Media Marketing, Typography, Studio Photography, Web Design, WordPress


2014: American Advertising Federation (AAF) - ADDY Awards, Louie Award (The Kentucky Center)
2017: Award of Excellence 2017 PIAS Graphics Awards (The Kentucky Center)
2018: Best Twitter Feed, 2018 LEO Awards (Liquor Barn and Party Mart)



(Current and past)