robbyn s mcclain
Creative and Marketing Director
April 2018 - present, Liquor Barn and Party Mart
Manage and initiate marketing and creative objectives for a statewide retail chain. Develop quarterly, monthly, and weekly marketing strategies to drive sales, increase customer engagement and develop brand loyalty. Plan and manage social media strategy, creative, content and advertising to meet goals of increasing engagement and followers. Manage and develop email communications, strategy, creative and copy. Develop advertising creative and copy for print and digital mediums. Manage and update website. Direct marketing initiatives for the buyers and stores. Lead, develop, manage and promote events to increase customer interaction with the brand. Liaise between corporate and store levels to reach marketing goals. Manage offers and promotions in the e-commerce store for website and app.
September 2009 – Present, Freelance
Establish client relationships, budget and pitch projects from start to finish. Advertising, branding, web-design, and print design. Photography and photo-editing. Clients range from corporate to non-profit.
April 2011 – March 2018, The Kentucky Center for the Performing Arts
Developed and maintained all aspects of design from concept to deliverables for the institution and its programs, departments, services, and events. Collaborated with internal departments to communicate strategic goals into actionable design solutions. Led promotion of brand equity and ensured premium design in the marketplace externally and internally. Managed projects, calendar and tasks while supervising the in-house creative services department and projects to ensuring a cohesive institutional-wide visual brand by communicating and collaborating with The Kentucky Center’s internal departments, any external designers or firms, and resident companies. Collaborated with internal departments, web developers, video/photographers and content managers to insure cohesive visuals throughout the organization. Developed and managed relationships with printers and vendors. Created and implemented new logo and branding campaign in 2013/14.
Promoted from graphic designer to Creative Lead in 2013.
Marketing and Events Manager
January 2009 – April 2011, Bourbons Bistro
Designed and managed all in-house graphics. Developed and oversaw advertisements, menus and other materials from concept to the production. Developed and designed research materials for employees. Managed and maintained corporate website. Created and maintained social marketing sites. Created and managed e-mail campaigns. Developed and maintained relationship with printers. Oversaw, organized and participated in off-site events. Created and distributed press releases. Developed and maintained relationships with media, hotels, distilleries and other related connections.
Bachelor of Arts in Graphic Design, 2010
Sullivan College of Design, Louisville, KY
Indiana University, Bloomington, IN
University of Cincinnati, Cincinnati, OH
Adobe Creative Suite, Art Direction, Art History, Branding, Bartending, Cheesecake Connoisseur, Copyediting, Copywriting, Creative Direction, Creative Marketing, Creative Writing, Digital Design, Digital Marketing, Dreamweaver, Environmental Design, Email Marketing, Event Planning, Fine Art, Fine Art Photography, Flash, Graphic Design, Ideation, Illustrator, InDesign, Infographics, Keynote, Logo Design, Mac OS, MacGuyvering, Marketing, Marketing Strategy, Microsoft Office, Numbers, Pages, Photography, Photoshop, PowerPoint, Premier Pro, Prezi, Print Design, Project Management, Studio Photography, Video Editing, Wayfinding, WordPress
2014: American Advertising Federation (AAF) - ADDY Awards, Louie Award (The Kentucky Center)
2017: Award of Excellence 2017 PIAS Graphics Awards (The Kentucky Center)
2018: Best Twitter Feed, 2018 LEO Awards (Liquor Barn and Party Mart)